With more than twenty-five years of IP work experience with eighteen of them being spent at Henry Goh Malaysia, Azlina, the Firm’s Senior Legal Counsel (In House) and Head of Prosecution, is the go-to person for registration, prosecution and advisory in relation to trademark matters.
Her wealth of knowledge extends not only to the above, but she is also skillful in handling patent, industrial design and copyright legal issues. Helming a team made up of a Legal Counsel, Trademark Agents, Legal and Trademark Executives for day-to-day work, she provides good guidance to clients in relation to matters such as pre-litigation advice, how to secure trade description orders for trademark enforcement, consultation on franchise and licensing agreements, domain name registration and IP due diligence. Azlina has excellent rapport with the Malaysian IP Office due to her many engagements with their officers in the course of carrying out her duties as a Registered Patent, Trademark, Industrial Design and Geographical Indication Agent.
After obtaining her law degree from the University of Kent at Canterbury, United Kingdom she was called to the Malaysian Bar in 1996. She spent her formative years as a practicing lawyer at one of Malaysia’s leading law firms which has a sizeable IP department. It was serendipity when she chanced upon an advertisement taken out by the Firm’s founder, Mr Henry Goh in 2004 and the rest they say, is history.
Her professional memberships include the Malaysian Intellectual Property Association (MIPA), the Malaysian Intellectual Property Alumni Association (MIPAA) and the Asian Patent Attorneys Association (APAA). Azlina is a twice alumnus of the Japan’s Association of Overseas Technical Scholarship (AOTS) having participated in the JPO/IPR Training Course in 1998 and 2008. She has also attended the IP Valuation and IP Business Basics courses organized by the IP Academy of Singapore.
For her skills set, she has received validation from peers and clients alike with the following accolades throughout the years:
a) AsiaLaw’s Leading Lawyers (2012-2018)
b) WTR 1000 Malaysia’s Recommended Individuals (2012-2022)
c) IP Stars (2014-2022)
d) WIPR Leader (2016-2021)
e) Who’s Who in Legal Southeast Asia (2021).
Azlina is responsible for the Firm’s in house publication in her capacity as its Editor in Chief. She is one of the Firm’s main speakers and presenters when there are company organized seminars for clients and the public. On an international front, Azlina has received various invitations to speak with papers presented in India, Thailand and Japan. She regularly represents the Firm in overseas networking opportunities, business trips and conferences.
Azlina loves to travel and enjoys discussing K dramas with her close circle of friends in her free time as well as going for recreational cycling and doing pilates.