Lim Eng Leong

Legal Counsel
Trademark Manager
Senior Trademark Agent
Business Development Strategist

Eng Leong is a legally qualified and trained lawyer. After being called to the High Court of Malaya, he commenced intellectual property practice with a leading law firm. In 2006, he joined Henry Goh as one of the firm’s In-House Legal Counsel.

In his dual role as a registered trademark agent and Legal Counsel, Eng Leong’s expertise includes devising and implementing trademark protection strategies as well as managing an extensive trademark portfolio for a myriad of domestic and international clients from different major industries. Clients value his sound and brutally honest advice. He is adept in all rudiments of trademark practice but focuses on prosecution, administrative hearings and opposition proceedings. In tandem with external solicitors, he has coordinated successful enforcement and defence of clients’ IP rights at all levels of the Malaysian court system, including negotiations for amicable settlement and coexistence of rights.

In recognition of his excellent service, Eng Leong was promoted to the position of Trademark Manager in 2015. In this managerial role and as a Business Development Strategist (2016), he develops and puts into action business and work policies that will ensure our firm remains as one of the leading IP agencies in the country. Eng Leong continues to share his growing knowledge in various forums including in-house training for staff, workshops for clients and seminars for the public. Such knowledge sharing is especially important in view of robust changes to the local trademark, copyright and geographical indication laws. In addition, he is part of the Henry Goh newsletter editorial team and a frequent contributor to various IP publications and podcasts.

In addition to trademark, he is also a registered agent in the separate fields of patent, industrial design and geographical indication in Malaysia. Eng Leong was instrumental in the filing of the first copyright notification and geographical indication registration in Malaysia for the firm. He also has some experience in Singapore trademark practice, having had a working stint at our office there.

WTR 1000 has recognised Eng Leong as one of the Recommended Individuals for Trademark Prosecution & Strategy in Malaysia, for every year since 2017.

Eng Leong is a member of the Malaysian Intellectual Property Association (MIPA), International Trademark Association (INTA), Asian Patent Attorneys Association (APAA) and an alumnus of the Japan Patent Office IPR Training (Class of 2012).