Lim Eng Leong

Legal Counsel, Trademark Manager and Business Development Strategist

Eng Leong is a legally qualified and fully trained lawyer. After being called to the High Court of Malaya, he commenced legal practice in intellectual property with a leading law firm. In 2006, he joined Henry Goh as one of the firm’s In-House Legal Counsel.

In his dual role as a registered trade mark agent and Legal Counsel, Eng Leong’s expertise includes devising and implementing trade mark protection strategies as well as managing an extensive trade mark portfolio for a myriad of domestic and foreign clients from different major industries. He is adept in trade mark prosecution, administrative hearings and opposition proceedings. In tandem with external solicitors, he has coordinated successful enforcement and defence of clients’ IP rights at all levels of the Malaysian court system, including negotiations for amicable settlement and coexistence of rights.

In recognition of his excellent service, Eng Leong was promoted to the position of Trademark Manager in 2015. In this managerial role and as a Business Development Strategist (commencing 2016), he will develop and put into action corporate policies that will ensure our firm remains as one of the leading IP agencies in the country. This position works in tandem as Eng Leong continues to share his knowledge in various forums such as in-house training for staff, clients and seminars for the public. In addition, he is part of the Henry Goh newsletter editorial team and a frequent contributor to international IP publications.

He is also a qualified registered patent agent and industrial design agent and geographical indication agent. Eng Leong was instrumental in the filing of the first copyright notification and geographical indication registration in Malaysia for the firm. He also has experience in Singapore trade mark practice, having had working experience at our office there.

Eng Leong is a member of the Malaysian Intellectual Property Association (MIPA), International Trademark Association (INTA), Asian Patent Attorneys Association (APAA) and an alumnus of the Japan Patent Office IPR Training (Class of 2012).

Malaysia joins the Madrid Protocol


The wait is finally over! On 27 September 2019, Malaysia deposited with WIPO its instrument of accession to the Madrid Protocol, becoming the 106th member of the Madrid System.

The Protocol will take effect for the country on 27 December 2019. From that date, local brand owners in Malaysia can begin making use of the international registration system to protect their trademarks in over 120 territories of the System’s other 105 (currently) members by filing a single international application and paying a single set of fees.

Likewise, foreign trademark owners can take advantage of the System’s simple designation process to seek protection here.

Malaysia has made declarations to extend the refusal period to 18 months, to receive individual fees, to require a declaration of intention to use the mark and to mandate that the recording of licenses in the International Register shall have no effect in Malaysia unless recorded here.

Stay tuned for more updates from us as we close the year 2019.